Apparel
On Purpose Crewneck
$98
New · First Light
Madeon purpose.
Heavyweight sweatshirts and everyday jewelry. Small reminders of what you already decided.
The collections
Three collections.
Daily Practice is for ordinary routines. North Star is jewelry you can keep close. First Light is a short run for a morning when you are starting something.
In rotation
The pieces people keep.
A crewneck, a hoodie, a sage sweatshirt, a signet, and a compass pendant.
Materials
What they are made of.
450gsm organic loopback cotton, garment-dyed in small batches. Recycled sterling silver and 14k gold vermeil, finished by hand. If a piece can be repaired, we repair it.
Organic cotton
Fleece and jersey, garment-dyed in Portugal.
Recycled metals
Sterling silver and 14k gold vermeil.
Small runs
Short lists. No monthly color drop.
Values
01
Decide first
Every piece starts with a reason to exist. I try to start the day the same way.
02
Fewer, better
Small collections, made to be worn for years. I don't add a new color every month.
03
Quiet reminders
The stitching and the engraving are easy to miss. They are there for you.
04
Honest making
Organic cotton, recycled metals, and partners we can name. Ask where something was made and you get a straight answer.
Once a week
The Sunday Intention
One short letter a week. A prompt, a note from the studio, and a first look at small releases. One email. That is the agreement.